In October 2017, I was honoured to present the Royal College of Physicians of London Milroy lecture.
In the lecture I described the potential benefits of four dividends for better health:
The Peace Dividend, the idea of ‘swords to ploughshares’- diverting military technology for peaceful, socially-useful purposes; an idea which took off with the end of the Cold War.
The Health Dividend, first described in three local Sandwell studies of anti-health vested industries and which came to be applied to the corporate citizenship role of health services.
The Inclusion Dividend, whereby design for disability in industrial and technological processes can produce better solutions for independent living for people with disabilities, but also for everyone.
The Green Dividend– where, for the protection of the planet, and for our health, we must look to the most environmentally-friendly use of energy and natural resources.
After the Cold War, politicians talked about the ‘peace dividend’ – the benefit that would arise from diverting investment, material resources, human intellect, and endeavour in war, towards peaceful, socially beneficial use. From 1986-1996, I was involved in researching Coventry defence industries and advocated alternative applications of the technologies for socially and environmentally useful purposes.
I applied the same principles in my work as Director of Public Health in Sandwell. There were industries with a vested interest in making people ill, which could diversify into less-unhealthy production and services, thereby delivering a health dividend. We researched local tobacco retail, the food industry and alcohol trade and proposed new models of production and services for food and alcohol.
Recognising human ingenuity and a drive for socially useful production led me to argue for design for independent living and for technology, which limited the impact of disability and promoted inclusion. Applying technology to the needs of people with specific handicaps can generate solutions, which are of benefit to the wider community. This we called ‘the inclusion dividend’.
In the era of global warming and climate chaos, a new green industrial revolution is needed, capable of delivering sufficient green energy to supply the world. It requires us to harness technological and socially useful production- for energy-saving devices, for renewable energy production, for energy storage, for energy generating buildings and for transport systems. In so doing, we can create jobs, create healthier living standards, and protect the global environment- the green dividend.
My lecture considered the relevant issues of diversifying health-damaging industry and harm reduction in issues which affect us today: Non-lethal weapons? The safer cigarette? Healthier eating? The non-polluting car?
Effort to engage with ‘Big’ business to find healthier alternatives is difficult and is fraught with pitfalls and dangers. Unhealthy big business will continue to profit from the misery they inflict on millions, and will continue to need regulation, taxation, and controls. “BIG” businesses will throw a smoke screen on the extent of their concerns for health and their efforts to create healthier alternatives, and we will be deflected and distracted. But dialogue, and challenge, and real diversification of industry is needed more than ever.
You can download the slides from the lecture here.
Read the full lecture transcript here.
And watch a recording of the lecture here.
Professor John Middleton
Past-President of the Faculty of Public Health