#futureofpublichealth: this is the fourth in a series of blogs that aims to champion the prevention delivered in NHS settings as part of the NHS at 70 celebrations and FPH’s public health funding campaign
From a public health perspective, maternity services are in a privileged position. Unlike many other ‘medical’ specialities, we are dealing largely with healthy individuals rather than treating a population with ongoing health issues. In addition we deal with people who are generally more motivated to make positive behavioural changes. As a discipline we are well placed to make a big impact in the public health agenda as we advise all women and sometimes their families, on many health prevention and protection issues.
We routinely speak to all women about a wide range of subjects including the generic prevention topics discussed widely in the NHS, such as alcohol consumption, active and passive smoking, diet, weight management, mental health and wellbeing and some more of the specific prevention such as, contraception, vaccinations, breastfeeding, sexual health and antenatal screening tests. A huge part of what we do is about promoting health and wellbeing of pregnant women and their babies and taking measures to improve health outcomes. So as a specialist midwife in public health, what do I see as the public health opportunities within maternity services and what challenges do we face?
There are currently numerous opportunities within midwifery to make a real difference to health outcomes. Realisation that prevention is cost effective has led to a surge of public health initiatives and reports. Both profession specific reports such as Saving Babies Lives and the Maternity Services Better Births review and generic plans including The NHS Sustainability and Transformation Partnership, The Tobacco Control Plan for England and PHE Better Outcomes by 2020 provide an exciting outline of expected health improvements, where maternity services can make a valid contribution.
The first challenge is how do we prioritise? With so much that can be achieved there is a limit to the number of changes that can be realistically introduced at any one time. Ideally we need to concentrate on those areas which can have the biggest impact, such as smoking but without losing sight of and neglecting established activities.
Secondly there is the challenge of integrating the actions of all agencies to avoid fragmentation of campaigns, thus enabling the biggest possible positive impact on public health. Historically promotion and support of breast feeding was laid firmly at the feet of maternity services but excluded those involved in care before or after birth. More recently there has been increased focus on the role of primary care in supporting infant feeding. Surely it would have been better if we had all moved forward with this together at the same time.
Currently there is some fantastic work within primary care, addressing parental interactions with their baby and the importance this has on strong parental-child attachment and emotional and social development of the infant. It is recognised that sensitive, responsive caregiving in the first few years of life is important in building the foundations of social and emotional wellbeing. As parent-child bonding begins during pregnancy, the impact would be greater if midwives and those within primary care worked together in developing this, so that we were all singing from the same chorus sheet, before and following birth. I hope to introduce this work into our maternity service, so that we have a collaborative approach locally.
Through networking I have discovered commissioned services and initiatives, previously unknown to maternity workers, which meet a real need within our care. This raises the question of why we were unaware of these funded services. Likewise I have joined a regional public health network and despite having 700 members, I am their first midwife representative. This both excites and saddens me. When healthy outcomes start with pregnancy and birth, why are midwives not more involved in the big picture? We need to find an effective strategy to ensure all relevant groups are identified and involved in the planning of the local health promotion and prevention strategy and that any services are appropriately advertised.
Finally there is the issue of financial resources. Prevention is cost effective but requires initial investment before the savings can be achieved. When the NHS is spending so much on diagnostics and treatment, it is financially difficult to invest money in preventing disease but I think that unless the NHS plays its part in prevention, the high cost of treatment is never going to be reduced. Ideally there should be availability and time for training, of all health care workers so that they have a confident approach in supporting people to make healthy choices. CQUINs are certainly a good incentive for focussing the NHS on prevention however maternity services are not always included in these, despite the relevance to our service users.
There also needs to be adequate resources to meet the need. There is little value in identifying someone who wants quit smoking if there is no local service to support them. Likewise NHS professionals can be frustrated when they identify someone with mental health issues that could be assisted with short term interventions but the waiting list is so long that the problem escalates before help can be given. It is vital that any financial resources for public health are invested wisely and that spending is considered and planned, involving service providers and users, ensuring communication and collaboration with all relevant parties.
With public health finally establishing itself as an integral part of both NHS and maternity care, I firmly believe maternity services have an integral part to play in making a positive impact on health before, during and beyond pregnancy, improving the health of the next generation. We need to ensure we are included and contribute to wider public health strategies. Ideally maternity services should work with policy makers, primary care and educational institutions, to help make a positive impact on health before pregnancy, especially in regards to obesity, smoking and alcohol, as well as use our service to help people make life long positive behaviour changes, to ensure a healthier future generation. The challenges are many but we need to embrace the public health opportunities presented to us.
Written by Lynne Walker, Specialist Midwife: Public Health. You can contact Lynne via email: Lynne.walker@lthtr.nhs.uk.
Note from FPH: As we celebrate the NHS at 70, many in the health community are taking this moment to ask some big questions about the kind of future we envision for our health system and the level of funding support necessary to realise it. We believe that public health and prevention must be central in this national debate about the future of NHS funding and we’d like your support to help us make that case. If you’re an FPH member or work in the NHS delivering prevention, please consider joining our ‘sounding board’ of members and clinicians who are helping us develop policy on this issue. For more info, please email policy@fph.org.uk.
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